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ChatGPT business profile

On 10 November 2026, OpenAI introduced Businesses in ChatGPT, in beta. When a business appears in a ChatGPT answer, people can click through to its ChatGPT profile: its website, description, category, logo, policies and, for some, products and prices. Through Business Hub, a business can claim that profile, correct it, and see how often ChatGPT mentions it.

OpenAI builds and shows these listings whether or not anyone claims them. Claiming is the only way to put your own details into the profile ChatGPT shows. OpenAI says ChatGPT reaches 1.2 billion people each week, so for almost every business with a website this is worth doing, after someone has read the terms.

This page describes the programme as it stood on 10 November 2026. It is a beta, and OpenAI plans to widen it to more markets and kinds of business. Check OpenAI's setup guide before you start.

Why it works

  • It corrects the facts ChatGPT shows. An unclaimed profile is assembled from whatever OpenAI could find. A claimed one carries the website, description, category, logo, and delivery and return policies you submit. That matters most when ChatGPT is getting something about you wrong.
  • It gives you first-party numbers. Business Hub's Insights show how often ChatGPT mentioned you, how many people clicked through to your website, and the themes of the answers that cited you. Nobody outside OpenAI can measure clicks from ChatGPT this way.
  • It is what Business Agents build on. Eligible US businesses can add an agent that answers customers' questions inside ChatGPT. That starts with a claimed, verified profile.

What it does not do: OpenAI says claiming "doesn't guarantee increased visibility or give you direct control over ChatGPT's independent recommendations", and that claiming a profile doesn't change its visibility. Treat it as getting your facts right, not as a ranking boost.

Who can claim

As of 10 November 2026:

SituationWhat you can do
A business with a website, located where ChatGPT is availableClaim your existing listing. An eligible online business can add one if none exists
A local shop or restaurantClaim an existing US listing only. You cannot add a new one yet
A US ecommerce or online service businessClaim, and also create a Business Agent, if your industry is allowed by OpenAI's Business Agents Policy
A university, public body or charityOpenAI has not said whether these count as businesses. Search for your listing and try to claim it; OpenAI decides
Several brands or locationsClaim each brand separately. Claiming the main brand does not claim its locations, and there is no central view across brands yet
An OpenAI Enterprise customer or advertiserClaim through your OpenAI representative

You do not need an advertising account or an Enterprise agreement. You must own the business or be authorised to represent it.

How to claim

  1. Decide who will hold it. The claim and identity check are tied to one person's ChatGPT account. That person can add teammates and an agency later, each with their own account, so pick someone who will still be responsible for it next year.
  2. Find the listing. Sign in to ChatGPT, open Business Hub from the sidebar, and search for the business by name. Select the listing that matches.
  3. Verify the claim with one of the methods offered: a code by text or call to the business phone, a code to the business email, a DNS TXT record on your website's domain, or your Shopify shop.
  4. Wait for review. OpenAI reviews the claim and replies by email.
  5. Complete identity verification with Persona. You may need a government-issued ID, business registration details, and proof that you can represent the business. Until this is approved you cannot publish changes, see Insights, connect a product feed or create an agent. The blue verified check appears only after Persona approval.
  6. Correct and complete the profile: website, description, category, logo, delivery and return policies, and a cover photo. Make each one match your own website. OpenAI reviews every change before it publishes, updates take time to reach answers, and ChatGPT may still use other sources.
  7. Add a product feed if you sell products (a CSV, a hosted URL, or your Shopify feed), but read the product feed terms below first.

If someone else has already claimed your business, open its profile, choose Dispute ownership, and verify with Persona.

What you agree to

Using Business Hub means accepting OpenAI's Businesses in ChatGPT Terms for your organisation. The parts most likely to matter are summarised below. This is a summary, not legal advice: have someone who can bind your organisation read the terms before you claim.

  • You promise not to sue OpenAI over your own content (sections 10.1 and 10.2). The promise is permanent and irrevocable. It covers claims, other than OpenAI breaking these terms, about what you submit, about anything published at any time on websites you or your affiliates own or run, and about content you hold rights in on other sites. In practice, claiming gives up copyright and similar claims against OpenAI over your website content. Section 10.3 also gives up asking a court to make OpenAI stop using it.
  • A product feed comes with crawling conditions (section 3). If you provide a feed, you must let OpenAI's crawlers into your websites, and any text-and-data-mining opt-out you have reserved stops applying to OpenAI.
  • Your basic details are licensed for good (section 4.2). OpenAI keeps a permanent, irrevocable licence to the name, address, contact details, category, opening hours and website you submit for display.
  • ChatGPT may phone you (section 4.1). You agree that OpenAI's assistant may call the business on behalf of its users. OpenAI offers an opt-out.
  • You stay responsible for what the profile says (sections 2.3, 7 and 9). You must keep it current and accurate, and you indemnify OpenAI against claims arising from your listing or agent.
  • The listing is not yours alone (section 4.1). Claiming does not give you exclusive control. OpenAI may add to, edit or replace what you submit.
  • Insights are confidential (section 6). You may share them with service providers working for you, only to measure, analyse, optimise and report.

For most businesses the trade is worth it: the listing exists either way, and claiming is the only way to correct it. Publishers, universities, public bodies, and anyone who has reserved rights against AI training should take legal advice on section 10 first, because it covers everything on their websites, not just the listing.

If you decide not to claim, revisit the decision when OpenAI changes the terms or who can claim.

Measuring whether it is working

  • In Business Hub, Insights cover the last 28 days. For an online business, a mention counts only when ChatGPT cites your website, not when it names you. A blank number can mean too little activity to report, not zero.
  • In Silktide, Presence measures what ChatGPT says about you across the prompts you track, against your competitors, over time, and on the other assistants. Accuracy shows whether ChatGPT states your facts correctly, so you can see whether corrections in the profile reach its answers.

Common failure patterns

FailureWhy it hurts
Never claimedChatGPT shows whatever OpenAI assembled, and wrong details stay
Claimed but Persona never completedYou cannot publish edits or see Insights, and there is no verified check
Profile and website disagreeChatGPT has two answers to choose from; fix both so they match
Held by one person's account who then leavesAccess goes with them; add teammates as soon as the claim is approved
Expecting more recommendationsOpenAI says claiming does not change visibility; judge it on accuracy and clicks

How Silktide helps

  • ChatGPT business profiles explains what Silktide does about them, and how Business Hub's numbers differ from Presence's.
  • Presence's AI optimiser considers your ChatGPT profile in every market report and proposes claiming it when it applies.
  • Accuracy finds the facts ChatGPT gets wrong. When the fact is one the profile controls, correcting it there is one of the fixes.
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