ChatGPT business profiles
Since November 10, 2026, OpenAI has let businesses claim their profile in ChatGPT. When a business appears in a ChatGPT answer, people can click through to its profile: its website, description, category, logo and policies, and for some, products and prices. A business that claims its profile through OpenAI's Business Hub can correct those details, see how often ChatGPT mentions it, and, in the US, add an agent that answers customers inside ChatGPT.
OpenAI shows these profiles whether or not anyone claims them. Claiming is how you put your own details into yours.
Should you claim yours?
For almost every organisation with a website, yes, once someone has read OpenAI's terms. It is the only way to correct what ChatGPT's profile says about you.
Two things to know first:
- It is about accuracy, not ranking. OpenAI says claiming does not guarantee more visibility or give you control over what ChatGPT recommends. Expect it to fix wrong details, not to win you more answers.
- The terms ask a lot. Among other things, you promise not to sue OpenAI over anything published on your websites, and a product feed means letting OpenAI's crawlers in. Publishers, universities, public bodies and anyone who has reserved rights against AI training should take legal advice first.
Not everyone can claim yet. Local stores and restaurants can claim only an existing US listing, and agents are for US online businesses. The technique has the eligibility rules, the steps, and a plain summary of the terms.
What Silktide does about it
- Your AI optimiser proposes it. Presence's AI optimiser considers your ChatGPT profile in every report it writes for a market, or for all your markets together, and proposes claiming it as a task when your organisation looks eligible. The task carries the steps and the terms to read first. It is high priority, and urgent when Accuracy has found ChatGPT stating something wrong about you.
- It respects your answer. Accept the task and it joins your work like any other. Decline it and it comes back only if something material changes, such as OpenAI changing its terms or who can claim. Once the task is done, it stops proposing it.
- Accuracy points to it. When ChatGPT gets a fact wrong that the profile controls, such as your website, description or category, correcting the profile is one of the fixes.
- Presence measures the result. After you claim, Presence keeps measuring what ChatGPT says about you, so you can see whether the corrections reach its answers.
Silktide cannot claim the profile for you, change it, or read its numbers. OpenAI offers no way to do any of that outside Business Hub.
Business Hub's numbers and Presence's
Business Hub's Insights and Presence answer different questions. Use both.
| Business Hub Insights | Presence | |
|---|---|---|
| Assistants | ChatGPT only | ChatGPT and the other assistants we measure |
| Questions | Anything anyone asked; the prompts are not shown | The prompts you track, with every answer to read |
| Mentions | For an online business, only answers that cite your website | Every answer that names you, cited or not |
| Clicks | Clicks from ChatGPT to your website | Not measured; clicks happen inside ChatGPT |
| Competitors | Not shown | Measured on the same prompts |
| History | The last 28 days | Every measurement since your market started |
Related
- ChatGPT business profile - eligibility, the steps, and the terms
- Accuracy - how Presence checks the facts assistants state
- ChatGPT - how Presence measures ChatGPT
- Advertising in AI - paid placement in ChatGPT, which is separate
- Setting up your business on ChatGPT (OpenAI)