Analytics

Analytics shows how visitors find and use your website. It connects traffic and behaviour data to the same pages, quality findings, and workflows used elsewhere in Silktide.

Overview and realtime

The overview combines headline trends with useful breakdowns. Switch the main chart between visitors, page views, , , and frustration. Pick the date range, add filters, and compare against the previous period from the controls at the top. Panels below summarise goals, top pages, top sources, devices, and locations.

Use Realtime when you need to see activity happening now rather than a completed reporting period. Use Journeys when you need to walk one visit page by page, with the on each. Preferences shows how visitors have asked their devices to present the web. Switch views from the picker to look at one site, or the whole account. Tasks in the Analytics sidebar lists work for the view you are on. Analytics settings covers views, privacy, collection rules, and install.

Analytics areas

Analytics contentContent reports explain which pages and downloadable resources visitors use.AcquisitionAcquisition reports explain how visitors arrived.EngagementEngagement reports show what visitors do after arriving.AudienceAudience reports describe visitor location, technology, and how people have asked their devices to present the web.

Filters and date ranges

Analytics screens share date controls and filters. Use them to compare a meaningful audience segment rather than reading every aggregate as one population. Available data depends on the Silktide Script and the website's configuration.