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Strategy briefs

The rest of Presence tells you what is happening: who gets named, where, in what tone, with which sources. Strategy is where that evidence becomes a plan.

An AI strategist reads the measured answers for your workspace and writes a : who is winning, why they are winning, and what to do about it - with each recommendation delivered as a task you can accept, assign, and close. It writes toward the brand profile so advice matches the business you actually run.

It argues from your data

This is the difference between a brief and the generic advice you can get from any chatbot.

The strategist reads your prompts, the answers assistants actually gave, the competitors they named, the traits they attached, and the sources they cited. It can also read the pages that are winning the citations, to see what they are doing that yours are not. It does not speculate from general knowledge about your industry, and it does not tell you to "create quality content".

The practical consequence: every claim in a brief traces back to a measurement you can go and check.

Three kinds of brief

The workspace brief covers the whole - every topic it contests, rolled into one strategic picture. It is the front page of the Strategy screen, and for most teams it is the one to run first and re-run as work lands.

Topic briefs go one level deeper: a single , analyzed on its own terms. Useful when one arena matters more than the rest, or when the workspace brief flags a topic worth a closer look.

Custom briefs answer a question you write yourself. Ask anything the measurements can support - "Which competitor should we worry about most?", "Why did our visibility drop last month?", "Where should our content budget go next quarter?" - and the strategist answers it directly, with the same evidence discipline and the same recommended tasks.

Editions, not overwrites

Running a brief again does not replace the last one. Each run becomes a new edition, and past editions stay readable, so a brief works like a periodical about your workspace: you can re-read what the strategist said in June, compare it with September, and see whether anything moved.

Every edition is judged against the same fixed set of findings about your position - are you competitive with the topic leaders, are you cited rather than merely mentioned, is your position improving over time, and so on. Those judgments stay comparable across editions. The number on the Strategy screen itself is visibility: how often assistants mention your brand.

A second edition also knows what happened after the first. It is told how many of the previous edition's recommendations you completed, how many you declined, and how many are still open, and it is expected to lead with what changed rather than restate the situation. Where a number moved after work landed, it says so - as correlation, since nobody can prove an assistant changed its mind because of one page.

From recommendation to task

Recommendations are not prose to copy out. Each one arrives as a task, proposed rather than imposed, and you triage it: accept it into your workflow, decline it, or edit it first.

Accepted tasks sit alongside every other task in your account - assigned, prioritized, estimated, closed - and can be published to your own issue tracker. The Strategy screen shows how many of each brief's tasks are done, and clicking through opens the task list filtered to that brief.

From briefs to tasks covers the whole triage loop, including the Linear integration and how completed work feeds the next edition.

Running a brief

Every run starts from a dialog stating what the brief will analyze and what it costs. Choose Standard or Deep: a deep run takes longer, costs more, and produces a more visual investigation. Workspace and topic briefs accept optional extra context. Custom briefs need the question itself. Re-running a deep brief produces another deep brief unless you change depth.

A run takes a few minutes and you can watch its progress. The new edition appears on the Strategy screen when it completes.

Do not run briefs constantly. A brief is only as good as the measurement underneath it, and measurement needs time to accumulate. Running a workspace brief after a week of new data will mostly tell you what the last one did. Run one, do the work, let it be measured, then run the next.

Weekly workspace briefs

The workspace brief can also run on a schedule. A workspace set up through the wizard is ready for briefs from the start - confirming its competitors is one of the wizard's steps - so Silktide queues the first weekly edition automatically as soon as the first visibility measurements land. Later editions follow about once a week, without you pressing Run strategy report each time. A workspace from before the wizard had that step asks you to confirm its competitors once, right here on the Strategy screen.

When a scheduled workspace brief finishes, Silktide sends an alert to everyone subscribed to that workspace. Whoever set the workspace up is subscribed automatically. Manage who receives alerts on the Strategy screen, or add a Slack channel when Presence asks who should hear from the workspace the first time you open its results.

Topic briefs and custom briefs are never scheduled. Start those yourself when you need a closer look at one topic or one question.

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Strategy briefs | Silktide Help