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Presence

Your customers increasingly ask an AI assistant instead of a search engine, and the assistant answers with a shortlist. You are on it, or you are not.

Presence tells you which. It measures what assistants say when people ask about what you sell, then turns that into work you can do.

Getting started with PresenceYour first hour: set up a workspace, tune what gets asked, then act on it.How Presence worksBrands, workspaces, topics, prompts, and measurements - how the pieces fit.Setting up PresenceBrands, workspaces, topics, prompts, languages, and who can see what.Platforms we measureThe search engines and AI assistants Presence measures.AI visibilityWhat Presence measures in AI answers, and what each number means.SearchHow Silktide measures search rankings, and what click share means.Page reportsOn-demand AI analysis of a single page, judged for AEO or for SEO.Strategy briefsAI-written plans that turn your measurements into recommended work.Presence and AEOHow AI visibility, website AEO readiness, and referred traffic fit together.

What Presence measures

On a schedule, Silktide puts your customers' real questions to ChatGPT, Gemini, Perplexity and the rest, and reads what comes back:

  • Are you named? How often assistants mention you, and how that compares with your competitors.
  • How are you described? Whether you are the top pick or the cautious footnote, and which traits stick to you.
  • Where is that coming from? Which pages assistants use as sources - yours, your rivals', or a review site you have never looked at.

Then it writes you a plan: a that argues from your own measurements and arrives as tasks you can accept, assign, and close.

Why it needs its own discipline

Search engine optimization was about ranking a page for a query. This is different in ways that matter:

  • There is no ranking to check. Assistants write a fresh answer each time, so a single answer proves nothing. Only measuring repeatedly tells you anything true.
  • You are competing to be said, not clicked. Being named first is worth more than a link nobody follows.
  • Your own website is only part of the story. Assistants build answers from whatever they consider credible, so winning often means being present in places you do not own.
  • The rules move without warning. AI companies swap the models behind their apps regularly, and your visibility can shift overnight through no action of yours.

The industry name for this work is . Silktide splits it into the part you can fix yourself - crawler access, publishing pace, and per-page AEO reports - and the part you can only observe in the wild, which repeated measurement covers. Presence and AEO explains how the layers fit together.

Every screen, explained

Each screen in Presence has its own page under Screens, covering what it shows and what you can do there.

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Presence | Silktide Help