Reads naturally, not for engines

Whether the page's copy is written for people - or visibly contorted to please a search engine.

Keyword stuffing worked twenty years ago. Today the same patterns - the target phrase repeated in every heading, awkward exact-match sentences, blocks of near-identical boilerplate - are what search engines' spam and helpful-content systems are specifically built to demote. Over-optimized copy costs rankings twice: engines discount it, and the searchers who do arrive bounce off prose that was never written for them.

When this is flagged

The report flags this when the copy is visibly written for search engines rather than people: the target phrase or close variants repeated unnaturally, headings stuffed with keyword permutations, or near-identical boilerplate blocks recycled across the page.

How to fix it

Rewrite the affected copy the way you would explain the topic to a customer, then check the keyword still appears where it matters - the title, the opening, and a heading or two. Say it once, clearly, in the places that count; use natural variations and related terms everywhere else. If whole sections exist only to repeat keywords, delete them.