Skip to content
SilktideHelp

Presence

Presence is new in Silktide 5. It shows how your brand appears when your customers ask an AI assistant or a search engine, and what to do to be the one it recommends.

Why it matters

More and more people ask ChatGPT, Gemini, or Google's AI Mode for a recommendation instead of searching. The assistant answers with a shortlist, often before anyone visits a website. If you are not on it, or it gets your facts wrong, you may never hear from that customer.

What it measures

Presence puts your customers' real questions to ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Grok, and Google's AI Overviews and AI Mode, alongside Google and Bing search. It asks every day on most plans, and for every answer it records:

  • whether you are named, and where, against each competitor
  • how you are described: the praise, the criticism, and the traits that stick
  • whether your facts, such as prices and policies, are right
  • which sources the assistant relied on

Every number traces back to the exact words an assistant wrote.

A strategy every week

Every week, Silktide's AI reads everything Presence has gathered and writes a strategy: where you stand, what changed, and what to do next. Each recommendation arrives as a task you can accept and assign. The next edition checks what moved after the work landed. See Strategy briefs.

Getting started

Enter your website. Silktide drafts your market, your competitors, and the questions your customers ask. Correct anything that is wrong, and measurement begins. See Getting started with Presence.

More in Presence
  • Search rankings and backlinks. Your share of clicks on Google and Bing, the queries one push from page one, and who links to you and your rivals.
  • News and publishing pace. Coverage of your brand, competitors, and market, and how fast each brand publishes. See News.
  • Gaps. Every question you track against every competitor, so you can choose the ones worth winning. See Gaps.
  • Page reports. An or SEO report on any page, including a competitor's. See Page reports.
  • Crawlability. Whether AI and search crawlers can reach your site at all. See Crawlability.
  • Ads. Who is paying to appear beside the answers and results you measure. See Ads.
  • Regions and markets. Ask from the country, state, or city your customers are in, and keep each competitive space's topics together. See Regions.
  • Compare. Set your brand beside itself across languages, places, and platforms. See Compare.
  • Searches. What an assistant looked up for itself before it answered. See Searches.
  • Custom briefs. Ask the strategist your own question, such as which competitor to worry about most.
  • Alerts where your team works. Strategies and news reach people in Slack, Microsoft Teams, or email.

Presence replaces Silktide 4's Marketing module. See Coming from Silktide 4.

Last updated

Was this page helpful?