Search ads

Search ads brings paid-search information into the website context, so marketing teams can connect advertisements, search terms, and landing pages. It sits in the User Experience area, next to Search ranking, and is available where search tracking is enabled for your account.

Use it to review which ads and search terms lead to a page and whether the destination supports the promise made by the advertisement. A strong landing page has one clear goal, credible evidence, and an easy next step - see Primary CTA clarity and Credible proof on conversion pages.

For paid placements in AI assistants and in the search results Presence measures, see Advertising in AI and the Presence Ads screens.