Key facts readable as text
Whether the information the page exists to convey is available as text, rather than locked inside images.
Answer engines quote text. A pricing table published as a screenshot, a menu uploaded as a JPEG, or specifications that exist only in an infographic are invisible to the systems deciding what to cite - and to screen readers, translation, and search. The page can look complete to a sighted visitor while carrying no quotable substance at all.
When this is flagged
The report flags this when the page's key facts are present only inside images with no text equivalent, judged by comparing what the page's screenshots show against what its text actually contains. Purely illustrative images - photography, decoration, product shots - are not flagged.
When this is not flagged
Pages whose images decorate or illustrate content that is also present as text.
How to fix it
Publish the facts as real text - an HTML table for pricing or specifications, a list for a menu - and let the image illustrate rather than carry the data. Where an infographic is the point, accompany it with a text summary of the figures it presents.
Learn more
- Structured data markup - once facts are text, structured data can make them machine-readable too