Content reads as current

Whether the content would strike a careful reader - or an AI assistant deciding what to cite - as up to date.

Answer engines weight recency heavily and hesitate to cite content they can't date or that shows its age. This judgment looks at the content itself, not just declared dates: statistics from years ago, references to superseded products or events, and time-sensitive claims with no date all mark a page as stale even when it's technically still accurate.

When this is flagged

The report flags this when the content reads as outdated or of unknowable age - stale figures, dated references, or declared dates old enough that an AI assistant would prefer a fresher source.

How to fix it

Refresh what's actually stale - update the statistics, replace dated references - and make the recency visible: an honest last-updated date, and current-year framing where it's true. Don't fake dates; engines cross-check them against content.

Learn more

• Machine-readable dates - how to declare publication and update dates in metadata machines can actually read