Clear who and what this is

Whether a first-time reader could confidently say who is behind this page and what exactly is being offered or discussed.

AI assistants attribute what they cite. A page whose organisation is unnamed, inconsistently named, or only implied gives them nothing to attribute - and content that can't be attributed is cited less and trusted less. The same ambiguity hurts human visitors who arrive without context, which is how most AI-referred visitors arrive.

When this is flagged

The report flags this when the entity behind the page is unclear from the content itself: no visible organisation name near the top, different names used in different places, or an offer described so generically it could belong to anyone.

How to fix it

Name yourself, visibly and consistently - the same organisation name in the header, the copy, and the footer - and make the first screen say concretely what this page is about.

Learn more

• Organization identity markup - Organization / WebSite JSON-LD and sameAs so machines can resolve who publishes the site
• Author pages and bylines - bylines and author pages for content where a reader would ask who wrote this