Offers original information

Whether the page adds anything beyond restating what's already common knowledge.

When an AI assistant can get the same information from a hundred pages, it cites the ones that offer something the others don't: original data, first-hand experience, concrete examples, a genuinely distinct perspective. A page that only paraphrases what everyone else says is a weak citation candidate no matter how well it's structured - there's no reason to pick it.

When this is flagged

The report flags this when the content is generic restatement: definitions and advice available identically elsewhere, with no original numbers, experience, or examples anchoring it to you.

How to fix it

Add what only you have: your data, your measurements, your customer examples, your tested opinion. Even one original, citable fact gives engines a reason to quote this page instead of the next one.

Learn more

• Original research and statistics - how to design, publish, and structure data only you have so others cite you