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Compare markets

Compare markets puts every you can see in one table, so you can see how they stand against each other without opening them one at a time. Open it from the market selector at the top of the sidebar, under the list of markets. It only appears once the account has two or more markets, because one market has nothing to be compared with.

It belongs to the account rather than to any one market, so the sidebar of whichever market you came from is not beside it. Press the arrow before the title to go back, or open a market from its row.

What each column says

  • Market - the market's name, and the brand it is about when that is not the same words. Open the market from here, or from anywhere else on its row. The thin line along the bottom of each row is that market's visibility against the strongest market's, so you can see the shape of the column without reading every figure.
  • AI visibility - how often you are named in the last 30 days of AI answers in that market, and how far that moved against the 30 days before. A dash means the market has no answers yet.
  • Searches a month - Google searches for the topics the market counts, with their twelve-month line. Under it is the topic whose searches changed most over the year. Open it to see the topic and the search terms behind it.
  • Top rival - the strongest brand in the market that is not yours, with its own visibility.

Narrow windows show fewer columns: a phone keeps Market and AI visibility, and Top rival needs more room than Searches a month.

Markets are compared, never added up

Each market asks its own questions about its own brands, so there is no total row: a sum across them would not mean anything. A topic that sits in two markets counts in both, so adding the searches would count it twice.

To see how one brand stands in every market, open it on Brands and read Standing by market. To set a market up (its brands, topics, regions and who may change it), use All markets in Settings.

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