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Structured data

Pages can include machine-readable data that tells search engines exactly what they contain, such as products, articles, events, or reviews. Silktide reports pages that do not include any, so you can decide where adding it would help.

is usually written as : a small script block, invisible to visitors, describing the page using the schema.org vocabulary:

<!-- Tells search engines this page is an article -->
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "How to store wine",
  "datePublished": "2026-05-12"
}
</script>

Why this matters

Structured data lets search engines show your pages as rich results - star ratings, product prices, event dates, FAQ answers - which stand out in search listings and attract more clicks. It also helps search engines and AI assistants understand and cite your content correctly rather than guessing from the page layout.

Not every page benefits equally. Structured data is most valuable on pages that map to a recognised type: products, articles, events, recipes, job listings, local business details. Pages with nothing to declare can reasonably go without.

How to fix it

  1. Identify which of your pages match a schema.org type that search engines reward - see Google's list of supported rich result types.
  2. Add JSON-LD markup for that type. Many content management systems and SEO plugins generate it automatically once you enable them.
  3. Validate your markup with Google's Rich Results Test before publishing.
  4. For pages that genuinely have nothing to declare, the finding.

How Silktide tests this

  1. Parse each page's for JSON-LD structured data.
  2. Flag the page if no structured data is found.

This check only tests whether structured data is present. Whether existing markup is valid and complete is tested separately by Structured data validity.

Learn more

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Structured data | Silktide Help