Social proof
Social proof is evidence that other people already trust a product or organisation: customer testimonials, reviews and ratings, recognisable customer logos, case studies, usage numbers ("trusted by 10,000 teams"), awards, and certifications.
Visitors are far more persuaded by what others say than by what a page says about itself. Pages that ask for a meaningful commitment - a purchase, a demo request, contact details - convert better when credible proof appears near the point of decision, close to the .
Learn more
- Credible proof on conversion pages - how to place attributable proof next to the ask
- Review platform presence - earning ratings on platforms buyers already trust