Social proof

Social proof is evidence that other people already trust a product or organization: customer testimonials, reviews and ratings, recognizable customer logos, case studies, usage numbers ("trusted by 10,000 teams"), awards, and certifications.

Visitors are far more persuaded by what others say than by what a page says about itself. Pages that ask for a meaningful commitment - a purchase, a demo request, contact details - convert better when credible proof appears near the point of decision, close to the call to action.

Learn more

• Credible proof on conversion pages - how to place attributable proof next to the ask
• Call to action
• Review platform presence - earning ratings on platforms buyers already trust