Consent screen

Consent shows how your page views split across the consent levels they were collected under. It answers a question the other reports cannot: when a visitor figure looks low, is that fewer people, or fewer people you were allowed to count?

Use it after you add or change a consent banner, and whenever a visitor or session figure moves without the page views moving with it.

What it shows

Page views by consent level - the period's page views, as a share for each level. Each level has its own colour, the same one on the bar and on its column in the table below. The line under the total says how much of your traffic you can see visitors for; the rest was counted as page views only.
What you can see at each level - the levels side by side, with a row for each thing your reports can show. A green check means you can see it, a red cross means you cannot, and Roughly means the figure is an estimate. The levels your account uses are tinted, and Your setting says which one applies before a visitor consents and which after.

The split counts page views rather than visitors on purpose. Traffic collected as page views only has no visitors to count, so counting visitors would hide exactly the traffic this screen is about.

What the rows mean

The table asks plain questions. Each one stands for a set of reports:

What people looked at - page views and events: Pages, Downloads, Outgoing links, Clicks, Scroll and Events.
Where they are - country and region, on Locations.
How many people visited - the Visitors figure, everywhere it appears.
Who came back - returning visitors.
How long they stayed - everything measured per visit: sessions, bounce rate and duration, plus Landing pages and Exit pages.
The path they took - Journeys, Funnels, and the routes to a goal.
Where they came from - every Acquisition report: Sources, Mediums, Campaigns, Referrers, Paid search keywords and Ad content.

The levels

Page views only - counts page views and events. No visitor is identified and no cookie is set, so there are no visitors, sessions, journeys or traffic sources for this traffic. Country and region are still known.
Cookie-free visitors - recognises a visitor from a privacy-safe fingerprint that resets every day, setting no cookie. Every report works, but visitors and returning visitors are estimates: someone who comes back tomorrow counts as new.
Full analytics - sets a first-party cookie, so one visitor is followed over time. Every report is complete.

A fourth level, Nothing, sends no data at all, so it never appears in the split.

The amber mark on other reports

When part of a period was collected as page views only, a figure that counts visitors or visits cannot include that traffic. Those figures carry a small amber half circle beside their name. Open it to see how much of your traffic the figure covers, and to come to this report for the split.

Page views, events and goal completions never carry the mark, because they are counted the same way at every level. Frustration's mark says something different: that traffic is still counted in the score, so the score reads higher than it should.

A figure is replaced by a short explanation only when almost none of the period has a visitor behind it.

Why the setting and the traffic can disagree

Your setting is what your account is set to now. The shares are what was collected over the date range. A setting you changed last week describes next week's traffic, so a period that spans the change shows both.

Each visitor's answer matters too. If you collect page views only before consent and full analytics after, the split is, in effect, how many page views came from visitors who agreed.

Telling Silktide a visitor consented

Your sites move a visitor from the before-consent level to the after-consent level when your consent banner tells the Silktide Script they agreed. Silktide's own consent banner does this for you. Changing the two levels is an account-wide setting on Privacy, and it needs an account admin.

Analytics settings - choose the level before and after consent
Audience - location, browsers, and other technology reports
Preferences - how visitors have set up their devices