Analytics content

Content reports explain which pages and downloadable resources visitors use.

Screens

• Pages - visits and behaviour for every tracked page.
• Landing pages - the first page viewed in a visit.
• Exit pages - the last page viewed before a visit ended.
• Downloads - tracked file downloads.
• Outgoing links - links that took visitors to another website.

Landing and exit reports answer different questions. A common landing page can be an effective entry point; a common exit page may be a successful final step or evidence that visitors are abandoning a journey. Read it in context.