Trait
A trait is a recurring quality that AI assistants attach to brands - "opaque pricing", "built for developer workflows", "strong accessibility expertise" - with every that fits it grouped underneath.
Silktide discovers traits automatically from the claims it extracts from measured answers, then keeps the set stable so the same trait can be tracked over time. Traits belong to one arena: a , or a for reputation topics. Comparing brands on the same trait is how you see who owns a trait.