SEO

SEO (Search Engine Optimisation) is the practice of making a website easier for search engines to find, understand, and rank - so the right pages appear when people search.

It covers technical foundations (robots.txt, sitemaps, canonical URLs, page speed), on-page clarity (titles, meta descriptions, headings, content quality), and signals of trust (structured data, links). AEO builds on many of the same foundations, but focuses on AI assistants rather than classic search results.

Learn more

• Google Search Central documentation - how Google Search works and what it recommends
• AEO - readiness for AI assistants