Realtime analytics screen

Realtime analytics shows recent activity as it arrives. Use it to confirm that tracking is working, observe a launch or campaign, and understand what visitors are doing now.

The large number is unique visitors in the last 5 minutes. That is people who visited recently, not a count of who is on a page this second. The chart is page views by the minute over the last 30 minutes. The shaded band is the 5-minute window the visitor count covers. The current minute is left off the chart until it has finished, so a partial bucket cannot look like a drop.

Realtime numbers are provisional. Events can arrive late, be deduplicated, filtered, or processed differently in completed reports. Use normal date-range reports for durable comparisons and reporting.

If expected activity does not appear, check that the analytics script is installed on the relevant pages, consent rules permit it to run, and browser or network controls are not blocking it.