Audience

Audience reports describe visitor location, technology, and how people have asked their devices to present the web.

Screens

• Locations groups visitors by country and region where that information is available.
• Languages shows the languages visitors' browsers ask for.
• Browser sizes shows viewport dimensions observed during visits.
• Browsers compares browser families.
• Operating systems compares device operating systems.
• Preferences shows light and dark appearance, touch versus mouse, and accessibility settings such as reduced motion and contrast.
• Consent shows how your page views split across the consent levels they were collected under, and what each level leaves out of the reports.
• Bots shows the visits by known bots and AI agents that every other report leaves out: how many, whether that is growing, and which pages they read.

Use these reports to prioritize testing and design decisions, not to exclude less common users. Small audience segments can still include important customers or people who face disproportionate barriers.

Location is inferred and may be imprecise. Browser and operating-system labels depend on information reported by the visitor's software.