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Social image alt text

Pages can specify an image to show when they are shared on social networks and in messaging apps. Silktide checks that pages which specify a social image also provide a short written description of it, so people who cannot see the image still understand what it shows.

The description is set with an tag in the page's , alongside the image itself:

<meta property="og:image" content="https://www.example.com/images/team.jpg" />
<!-- Alt text describing the social image -->
<meta property="og:image:alt" content="Five students working together in a classroom" />

Why this matters

When a shared link's image has no description, people using a hear nothing useful about it - the preview is just a headline and a mystery. Platforms that support on shared images read it from this tag, so providing it makes your shared content more accessible at no visible cost.

How to fix it

  1. In your , look for the social image alt text, image description, or alternative text field for the page's sharing settings.
  2. Describe what the image shows and why it is relevant, in one short phrase. Use "Students working together in a classroom" rather than a file name like "image1.jpg" or a label like "hero banner".

How Silktide tests this

  1. Test each page that could be shared - pages search engines and platforms are allowed to index.
  2. Find the page's social image (its og:image tag).
  3. If the page specifies a social image but its og:image:alt tag is missing or empty, report the page.
  4. Pages with no social image at all are not reported here - that is covered by the Social image check.

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