Analytics pages

The Pages report compares tracked pages using measures such as visitors, page views, engagement, bounce, and duration.

When Governance is on the account, each row can show the page's screenshot, its name, its title, or its path. Display in the option band chooses which of those you see. You can give a page a name of your own so the list uses the words your team already uses; that name stays on this device.

Use search and filters to isolate a section, content type, campaign audience, or period. Open a page when you need to connect analytics with its quality results and Inspector context.

High traffic identifies reach, not quality. Combine traffic with conversion, frustration, accessibility, content, and marketing evidence before deciding what to change.